What you need to know about smoking in movies:

• The tobacco industry has collaborated with Hollywood, including paid product placement. (more)

• The more smoking kids see on screen, the more likely they are to become smokers and, later in life, to die from tobacco-related diseases. (more)

• Health authorities and public health organizations worldwide have endorsed four policies to save lives - without censorship. R-rating future smoking would avert 60,000 tobacco deaths a year in the U.S. (more)

• The large media companies that own the major Hollywood studios responsible for 90% of kids' tobacco exposure have yet to substantially and permanently reduce kids' exposure - or even inform parents which films feature tobacco. The answer? Take action. (more)